It was a great honor for me to create the visual identity for this year’s Jarasum Jazz Festival. To me, the festival embodies a unique atmosphere: playful, pleasant, and deeply connected to nature, where music organically blends with the environment. I wanted to capture and convey this feeling through the design.
The visual identity presents an illustrated, colorful, dreamlike world where animals take center stage — embodying the spirit of the festival. The instruments seamlessly merge with the landscape, blending into the plants, trees, and hills, emphasizing the harmony between nature and music. My goal was to create a design that offers not just a visual experience, but also transports the audience into a magical atmosphere where all generations can feel at home.
